Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his view of search and the role of websites ten years...

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must...

Google’s dominance in search is no longer guaranteed. More and more users are bypassing traditional search engines in favor of AI-driven platforms like ChatGPT and Perplexity. In 2023, …

In May of 2023, it began testing AI-generated responses to search queries, using its large language model (LLM) to deliver the kinds of answers you might expect from an expert source …

In 2025, the worldwide search market is poised for transformation, driven by: The rise of generative AI, which has introduced disruptive tools and formats. Evolving consumer behavior, …

What is the future of search engine marketing? Search engines are pivotal marketing channels that help you connect with your customers. The future of SEM will be shaped by changing …

For the scoop on search trends you should know about as a marketer, AI-powered and otherwise, I talked to SEOs here at HubSpot and around the world. But before we look ahead, let’s go …

Conversational search—powered by artificial intelligence (AI) systems such as OpenAI’s ChatGPT and Google’s emerging AI-driven tools—appears poised to become increasingly …

In an interview ahead of the conference, the folks in charge of Search at Google made it very clear that if you want to see the future of the internet’s most important search engine, then all …

The search giant laid out its vision for the future of searching the web on Tuesday, introducing a flurry of updates that aim to shift Google’s ubiquitous search engine from being a box for ...