霍华德·舒尔茨

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Changes to Starbucks 's logo are part of Howard Schultz's attempts to end the 'commoditisation' of the brand .

调整星巴克商标是霍华德·舒尔茨计划中的一部分，他希望以此结束星巴克品牌同化的现象。

tiáo zhěng xīng bā kè shāng biāo shì huò huá dé · shū ěr cí jì huà zhōng de yí bù fen , tā xī wàng yǐ cǐ jié shù xīng bā kè pǐn pái tóng huà de xiàn xiàng 。

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